by D.S. Thakur
Professor of Agricultural Economics
Regional Research Station, Bajaura
truly farmer-oriented marketing system with efficient storage
and transportation network is the need of the hour. The institutional
marketing arrangements like market regulation, establishing new
markets in strategic areas where they are not existing, internal
or external investment funds, farmer-oriented rules and regulations,
proper functioning and supervision of the markets to ensure remunerative
prices to farmers and to provide necessary market facilities are
more important for farmers or producer-oriented marketing systems.
The well known Anand Pattern Milk Producers Co-operatives of
Gujarat are quoted as the best example of farmer producer-oriented
marketing organisations. These co-operatives are organised, owned,
operated, managed and controlled by the farmers themselves and
their employees and staff including Managing Director, General
Managers and others have to work as true servants of farmers.
Being farmers'organisations, these co-operatives are truly sensitive
to farmers' production and marketing needs. They provide all the
technical inputs for production efficiently at low cost and market
the farmers' produce efficiently at remunerative prices.
These co-operatives must be established to create producer-oriented
marketing systems and to make farming market-oriented, more profitable,
efficient and more sustainable in future.